The Client Brief
The University of Exeter Business School commissioned us to create several videos to recruit new students. The videos would be used on social media and on their website. The University of Exeter offers a wide range of undergraduate and postgraduate business degrees, as well as The Exeter MBA which focuses on sustainability. They have an exciting emphasis on real-world work experience and employability.
Our Filming Approach
We chose to film multiple student interviews outside on campus using our signature natural, hand-held style. We used two cameras to help with the editing so the students didn’t have to deliver everything in one take so they felt more relaxed. We also shot loads of great B-roll of the students to give us more of a sense of their personalities and to create a footage archive, which we could use for future films and campaigns.
The finished films were used widely across the university website, social media channels and recruitment fairs. We’ve continued to work together, re-using the original footage for new videos.
"I've especially appreciated the relaxed way he manages to capture interview material without the pressure that can come with a camera and microphone pointed at you! Every time I have been impressed with the final result and enjoyed the actual process. Can't recommend highly enough!"
Chair in Art History & Visual Culture| Read More
"Ross has a great way with people, and whilst filming he puts people at ease and creates a comfortable and friendly environment. He is extremely talented, and brings ideas to the development of films."
Recruitment Manager – University of Exeter | Read More
"Ross is incredible to work with. He is professional, creative, dynamic and takes the time to understand the end goal and then works closely with you to develop a concept/story for each film, specific to the brief."
Chloe Whittaker – University of Exeter | Read More
"It has been an absolutely brilliant experience working with Ross and his team at Fresh Ground Films. The films we've had made are produced exceptionally well - great to see, and clear in communicating the work we wanted to showcase."
Chair in Art History & Visual Culture
Fabrizio Nevola| Read More