Helping creative leaders thrive, reflect, and grow

The Eden Project’s Hothouse programme is all about empowering creative leaders to build confidence, take risks, and connect with their values. They needed a film that captured the spirit of the programme — raw, honest, and filled with the human energy that makes Hothouse special.

Fresh Ground Films Exeter | Cinematic Stories With Soul

The Challenge

Eden wanted a film that could do more than just document the programme.

They needed something that immersed the viewer in the Hothouse experience — showing not only the activities, but the emotional journeys of the people involved.

The challenge? Capturing honest reflections and personal growth moments without it feeling staged or corporate.

Fresh Ground Films Exeter | Cinematic Stories With Soul

Our Approach

We worked closely with the Hothouse team and participants over the course of the programme, keeping the camera light and unobtrusive to create a space where people felt comfortable opening up.

Rather than relying on structured interviews, we focused on fly-on-the-wall moments, participant reflections in the moment, and the vibrant energy of group work.

Our aim was to bring the viewer inside the Hothouse bubble — to feel the warmth, vulnerability, and courage that defines the programme.

Fresh Ground Films Exeter | Cinematic Stories With Soul

The Outcome

The finished film became a powerful storytelling tool for the Eden Project, used to:

  • Inspire future Hothouse participants

  • Showcase the impact of the programme to funders and partners

  • Support the programme’s growth and wider reach

Key outcomes included:

  • Creative leaders engaged through the film at events and online

  • Supported Eden’s successful funding bids for future programme cycles

Most importantly, the film continues to act as a window into the lived experiences of Hothouse participants — sharing stories of personal growth, courage, and community.

🎥 See the story in action

Step inside the Eden Project’s Hothouse and experience how creative leaders are empowered to grow with purpose.

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Cinematic Stories With Soul

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