Ask the Exeter filmmakers who make stories with soul
Your time-poor target audience are scrolling distractedly on their phones, bombarded by digital noise. Their brains are so overwhelmed by the amount of information they’re trying to process that they can barely remember what they looked at five minutes ago.
Then something stops them in their tracks. A beautifully shot, cinematic video catches their attention and draws them in to discover more about the story being told. It’s evocative, human and compelling. The online chatter fades away and they feel transported to another place.
This is the power of video.
Don’t just take our word for it. According to Social Media Week, viewers claim they retain 95% of a message when obtained via video. By 2022, the number of videos crossing the internet per second will approach 1 million translating into 82 percent of all online traffic.
Video is the future so when you’re busy planning your marketing strategy, make sure you incorporate it to remain competitive. Then make sure it’s a fresh, original, authentic film that cuts through the noise and makes people leap into action. That’s where we come in…
We know it can be hard to know where to start when it comes to video marketing but at Fresh Ground Films, we’re here to demystify the process, show you how to avoid the dreaded corporate cliches and achieve some visually stunning storytelling with a big dollop of soul.
Here are our Top 6 Ways That Video Can Boost Your Business:
- Drives traffic to your website
- Boosts conversions and sales
- Builds brand awareness and loyalty
- Increases engagement on social and digital channels
- Humanises your brand
- Improves the customer experience – think webinars and explainer videos
What types of videos do we create at Fresh Ground Films?
The simple answer is… all types of video! Here are some examples:
Brand Videos
A compelling brand video goes beyond the ‘sales pitch’ to create a strong emotional connection with your target audience. Powerful video storytelling and beautiful imagery help people to understand what you do, why you do it and most importantly, why they should care. Discover our Brand Videos
Social Media Videos
Short videos that make a big impact. Social media videos need to grab the attention of your busy, distracted target audience and compel them to engage, comment and share. Professionally-shot social media videos have longevity, stand out from the crowd and can be repurposed and reused in the future. Discover our social media videos
Promo Videos
A good promotional video positions your customer in the thick of the action as the hero of your story. Show them how your products or services will make their lives better and invite them in to share the journey with you. Discover our promo videos
Documentaries
Documentaries are an underappreciated form of video marketing. Not only do they tell vital stories that need to be heard, but they also motivate your viewer to act. Your documentary should inspire action be that a change in attitude or habits; donations of time or money, or visits to your website. Discover our documentaries
Corporate Videos
Corporate videos have evolved – cliched and overly staged scenes are thankfully a thing of the past and authenticity is key to creating a real connection with the audience. A good corporate video offers an enticing peek behind the curtain to reveal the unique personality, values and purpose of your organisation. Discover our corporate videos
Live Streaming and Events
The buzz and immediacy of live events is a filmmaking opportunity not to be missed. They generate excitement and energy around your brand and create a sense of community through shared experiences. Awards shows, festivals, launches and conferences are all opportunities not to be missed. Discover our live streaming and events videos
Hopefully this gives you an idea of how video can help you to promote your organisation. Get in touch to talk more about your project and find out how we can help. We’re very approachable and there’s no such thing as a silly question!
